It's a culture and community

Authentic leaders are self-actualized individuals who are aware of their strengths, their limitations, and their emotions. They also show their real selves to their followers.

They do not act one way in private and another in public; they don’t hide their mistakes or weakne...

it’s not just your physical environment that influences your behavior but also your social one. Motivation is contagious. 

A community also helps with accountability. If you’ve made a commitment to another person or group, you’re more likely to stick with it.

Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...