The concept of success as a duty fundamentally changes your mindset and actions. This approach means:<ul><li>Success is not optional but a responsibility you have to yourself and others</li><li>Ordinary thinking leads to ordinary results—exceptional thinking leads to exceptional results</li><li>Fulfilling your potential isn't selfish—it's your obligation to society</li><li>Treating success as optional guarantees mediocrity</li></ul>When you shift from seeing success as a choice to seeing it as your duty, hesitation and procrastination become forms of ethical failure, compelling consistent action.

Success Is Your Duty

The Four Degrees of Action demonstrate why most people never achieve extraordinary success:<ol><li>Do Nothing: Take no action, make no moves, remain in stasis</li><li>Retreat: Take negative action, make excuses, blame others</li><li>Normal Action: Take average action that meets expectations and blends in</li><li>Massive Action: Take 10X action that overwhelms problems and ensures success</li></ol>The first three degrees are forms of underperforming. Only the fourth degree—massive action—guarantees results regardless of circumstances, competition, or unexpected obstacles.

Four Degrees of Action

Fear should trigger action, not retreat. This counterintuitive principle explains why successful people advance where others stall:<ul><li>Fear indicates areas necessary for growth and success</li><li>Action is the antidote to fear—motion creates clarity and confidence</li><li>Analyzing fear rarely diminishes it, but acting despite fear always does</li><li>Success doesn't go to the fearless but to those who act regardless of fear</li></ul>By training yourself to respond to fear with immediate action, you transform what limits others into your competitive advantage, using the very emotion that stops most people as your catalyst.

Fear Is a Sign to Act

Average thinking produces average results by design. This concept reveals why most success formulas fail:
<ul>
<li>The middle class is shrinking because average is no longer economically viable</li>
<li>Competition for average positions is fierce while top positions remain accessible</li>
<li>Average efforts make you vulnerable to economic shifts and disruption</li>
<li>Following conventional wisdom ensures conventional (mediocre) outcomes</li>
</ul>
Extraordinary success requires extraordinary thinking and action. The statistical average is, by definition, ordinary—and in a competitive world, ordinary means vulnerable.

Average Is a Failed Formula

Until you become completely obsessed with your mission, no one will take you seriously. Until the world understands that you're not going away—that you are 100 percent committed and have complete and utter conviction and will persist in pursuing your project—you will not get the attention you need and the support you want.

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams!

The 10X Rule consists of two parts: 10X targets and 10X actions. This principle states:
<ul>
<li>Set targets 10 times greater than what you believe necessary</li>
<li>Take 10 times more action than you think required to achieve them</li>
<li>Massive goals reduce competition and increase motivation</li>
<li>Massive action overwhelms problems and makes luck irrelevant</li>
</ul>
This approach ensures that even when you fall short, you accomplish far more than with conventional thinking. Operating at this level separates extraordinary performers from average ones in any field.

The 10X Rule

Criticism is a reliable indicator of significant action and impact. This perspective shift reveals:
<ul>
<li>Criticism rarely targets those playing small or staying average</li>
<li>The most successful people in any field face the most criticism</li>
<li>Criticism often confirms you're disrupting the status quo</li>
<li>Worrying about criticism guarantees mediocrity</li>
</ul>
By reframing criticism as validation rather than rejection, you liberate yourself from one of the most common success barriers—the fear of what others think. This freedom allows for the bold action necessary for extraordinary results.

Criticism Is a Success Sign

Feel like you're working hard but still not getting ahead? This book argues you're probably thinking way too small. The 10X Rule is simple but revolutionary: set targets 10 times bigger than you think necessary, then take 10 times more action than you think required. It's not about working smarter, not harder—it's about working smarter AND harder. Buckle up, because this isn't a typical success book—it's a kick in the pants!

Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. <ul> <li>Learn the "Estimation of Effort" calculation to ensure you exceed your targets</li> <li>Make the Fourth Degree a way of life and defy mediocrity</li> <li>Discover the time management myth</li> <li>Get the exact reasons why people fail and others succeed</li> <li>Know the exact formula to solve problems</li> </ul> Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

Grant Cardone is a world-renowned entrepreneur, author, speaker, investor, and coach. He owns and operates seven privately held companies, and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets worth over $4 Billion. He is featured on Season 2 of Discovery Channel's Undercover Billionaire, where he takes on the challenge of building a million-dollar business in 90 days. Grant is also a New York Times bestselling author of 11 business books, including The 10X Rule.Cardone uses his massive 15-million plus following to give back via The Grant Cardone Foundation, a non-profit organization dedicated to mentoring underprivileged and troubled youth in financial literacy and entrepreneurship - especially those without a father figure.