Most people want a silver bullet—but great products are built from 100 golden BBs. There’s no silver bullet, only hundreds of tiny improvements.
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"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that i...
The silver bullet is that you need to put in the work everyday for years.
It’s not some Facebook ads hack. Or some magical $2000 conference.
But no matter how many times people tell you that, you’re still going to dig around for the secret answer.
Why?
We tend to focus on negativity because it comes easy to us, but there’s really no reason to.
For every mean or ill-informed critic, there are typically dozens, if not hundreds of people who will love and support what you do wholeheartedly.
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