ISFJ — The Defender
For example: Beyoncé, the world-renowned singer, and Kate Middleton (the Princess of Wales).
ISFJs are compassionate, loyal, and dependable. They prioritize helping others, take pride in their responsibilities, and are nurturing, attentive, and always ready to support those in need.
Marketing Ideas for This Personality Type:
Focus on emotional marketing that highlights how purchases help others. ISFJs are into brands that emphasize care, community, and family. Showcase products for loved ones or services that give back, making them feel their choices contribute to something great and meaningful.
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While MBTI is nothing new—it’s long fascinated people around the world who love discovering and sharing their personality types—what many don’t realize is that MBTI isn’t just for self-discovery. It also has direct implications for marketing.
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