Know What You’re Afraid Of

1. Spend five minutes a day checking in with the fearful thoughts that are running the show. Notice them. Acknowledge when those fears crop up and call them out. 
2. Take a moment to reflect on what you know about those fears: When do they tend to make their appearance, what's their origin...

Think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of ...

Although it might feel terrifying, when you forget someone's name, it's much more shameful to mistakenly call them with a different name. Asking the other person for their name again means that you're trying to do better by that person.
Name = Apology + Detail about the other person + ...