NASSIM NICHOLAS TALEB

One study manipulated what characters looked like and measured audience perceptions. They hoped to find out if simple differences in appearance would be enough for viewers to perceive a character as a hero or villain.

The findings indicate that we judge based on comparisons and not beca...

This is the drive where people are motivated because they believe they are engaged in something bigger than themselves. Wikipedia editors don't feel like they are doing unpaid labour, but they are protecting humanity’s knowledge - something greater than themselves.

Movies about law, having heroic or ferocious lawyers often strike gold in Hollywood, giving good competition to big-ticket movies.

To Kill A Mockingbird, a 1962 adaptation of a book by Harper Lee, had the character Atticus Finch, a fictional lawyer who became the greatest ...