Narratives are the frameworks through which we understand the world, making complex events relatable and memorable.We think in stories because they organize chaos into clarity.

Stories are Human Operating Systems

Humans are wired to find patterns and meaning. Even random data is turned into a coherent story, demonstrating our need for structure.Our brain hates loose ends--it crafts stories to close gaps.

The Brain's Narrative Bias

Stories activate brain regions linked to emotions and empathy, allowing us to feel what others experience. This builds understanding and connection.Stories don't just inform--they make us feel and care.

Empathy through Stories

Narratives can manipulate and mislead, spreading biases or propaganda when unchecked. They shape perspectives, for better or worse.The power of a story lies in its ability to distort as much as reveal truth.

The Dark Side of Narratives

Multiple narratives often compete in our minds, influencing how we interpret the same situation differently. Dominant narratives often prevail.Life is a battleground of stories fighting for our attention.

Narrative Competition

Humans crave storytelling because it allows us to escape reality, rehearse scenarios, and process emotions safely.Fictional worlds let us explore what we fear or desire without consequences.

The Need for Narrative Immersion

People construct their identities based on the stories they tell themselves about who they are, creating coherence in life events.Your identity is a self-made story, evolving with every experience.

Narrative Identity

Narratives help us predict outcomes and make decisions by simulating cause-and-effect scenarios.Every choice we make is guided by an internal storyline of potential results.

Stories as Decision-making Tools

Universal story patterns, like the hero's journey, resonate because they tap into deep psychological needs and shared human experiences.Archetypes connect us to the timeless truths of humanity.

The Power of Archetypes

Shared stories bind communities, creating unity and a sense of belonging, whether in culture, religion, or politics.To belong is to share a story larger than yourself.

Narratives in Social Groups

Tension and conflict are the heart of any engaging story. They keep us curious and invested in the resolution.A story without conflict is like a journey with no destination.

Conflict Drives Narratives

Critical thinking is essential to resist harmful narratives. Recognizing storytelling tactics helps protect against manipulation.Understanding how stories work frees us from their control.

The Narrative Self-Defense

Stories shape our ethical compass, influencing what we view as right or wrong based on the outcomes presented.Morality often stems from the tales we hear and believe.

Narratives & Moral Judgements

Digital platforms amplify narratives but also fragment them, allowing niche stories to rise while competing for attention.Technology reshapes how stories are told, shared, and remembered.

The Role of Technology in Storytelling

The stories we tell about ourselves aren't fixed. By reframing our narrative, we can change our outlook and future.Rewrite your story, and you rewrite your life.

Rewriting the Narrative

Fritz Breithaupt's The Narrative Brain reveals how stories dominate human cognition, shaping our thoughts, decisions, and identities. Whether empowering or manipulative, understanding narratives is key to navigating the modern world and mastering self-awareness.

Explore how stories shape our thinking, emotions, and decisions, revealing the power of narrative in human lives.

An investigation of the emotional power of narrative that illuminates the relationship between the human brain and the stories we tell   As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen?   Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller. This wide-ranging study includes analyses of political history, novels, fairy tales, and everyday office gossip; proposes a new theory of narrative that focuses on emotions and affects; and hypothesizes on the evolution of narratives among our hominid ancestors. Redefining us as beings who anchor ourselves in the world through narratives, Breithaupt introduces a new kind of psychology that cuts to the core of how and why humans feel the need to tell stories.

Understand yourself and those around you.

psychology

Psychology

marketingandsales

Marketing & Sales

books

Books

artsandculture

Society, Arts & Culture

scienceandnature

Science & Nature

Fritz Alwin Breithaupt

The Narrative Brain

In today's market environment distributing your product is more important than creating the product. Simply put, distribution is king. Marketing is the core of any business and core business never gets outsourced. Marketing needs to be owned in house:<ul><li class="ql-align-justify">Own the message. Nobody should tell the story better than you</li><li class="ql-align-justify">Own delivery. Don't be reliant on anyone to intermediate the relationship between you and the potential customers. </li></ul>

Marketing can't be outsourced

Having a brand is like owning a free money machine. It means having a space in potential users' minds that keeps on giving. This can lead to lower advertising budgets and give a competitive edge.Only 5% of buyers are ready to make a purchase right now. Effective marketing can increase the chances that your brand comes to mind when they are ready. This means targeting the other 95% as well.

Branding: The Ultimate Free Money Machine

Viewing marketing as a funnel may not be the most effective strategy. A better way to understand marketing is to think of it as having gravity.Each interaction with your content, from ads to site visits to email opens, adds weight to your brand and attracts potential customers just like objects in space are drawn to larger masses. The bigger your content footprint, the more people will be attracted to learn more about your brand.

Gravity Marketing

Brand building is all about creating something that is completely unique in a crowded room of competition, where everyone is shouting at the top of their lungs, "LOOK AT ME!"Modern marketing is all about vibes. The main KPI of the business should be the LOLZ factor. Make people laugh and smile with great and entertaining content.

Don't Be Boring - The LOLZ Factor

Performance marketing is a drug. It's precise measurement makes business people hooked on them to deliver predictable results. However predictability usually comes with way lower profit margins and an reliance on performance marketing can diminish the strategic value of the company. Being dependent on ads is a form of out-sourcing the distribution of your message to a the algorithm of huge tech companies.

Beyond Ads

Measuring organic marketing is not as precise as performance marketing. But you can still have guidance:<ul><li class="ql-align-justify">measure the mass of your web presence: track how many people you are touching on a monthly basis</li><li class="ql-align-justify">measure the searches of brand as an indicator of your impact</li><li class="ql-align-justify">measure the organic revenue by extracting the revenue directly attributed to performance marketing (ideally the mix should be 50-50)</li></ul>

Measuring organic marketing

There are some tricks you can use to add organic marketing:<ul><li class="ql-align-justify">Start thinking as a media company. Your social posts should be less about the profesional brand and more about content concepts.</li><li class="ql-align-justify">Brandify your ads. The ads should have the consistent visuals/messaging elements so they could work for non-buyers as well.</li><li class="ql-align-justify">Introduce self promotion in ads like "Follow me @". This make better ads because the content comes as more authentic and also grow your organic presence. </li><li class="ql-align-justify">Introduce affiliates to have another negotiating tactic with influencers</li></ul>

Tactics to add organic to the mix

Influencer marketing is messy. But if done correctly it can scale beyond ads. Here are some hints on how to do it correctly: <ul><li class="ql-align-justify">Look for influencers who have a great ratio of views/costs. Use scrappers and AI to make databases.</li><li class="ql-align-justify">An influencer view is worth less than an ad view because the ad is super targeted. The CPM for influencer should be 50% cheaper than an ad to get the same performance. </li><li class="ql-align-justify">Best to test an influencer is by ordering 3 pieces of content to test views and messaging.</li><li class="ql-align-justify">Lower the costs to hire influencers by adding affiliates commission to the mix.</li></ul>

Performance Influencer Marketing

Marketing Insights I collected over the past months. Decided to publish them all in bulk.

moneyandinvestments

Money & Investments

strategy

Strategy

business

Business

startup

Startups

The Alchemy of Attention

Fanocracy explores how brands can foster genuine connections, turning customers into loyal fans.

Rather than just pushing products, tap into shared passions to build emotional connections.True fandom comes from shared enthusiasm, not transactions.”

Passion Over Promotion

Offer value without expecting immediate returns—give knowledge, entertainment, or experiences.Generosity builds trust; trust builds fandom.”

Give More Than You Take

Engage authentically, with genuine interest in your audience’s stories and desires.“The path to fandom starts with listening, not broadcasting.”

Create Personal Connections

Create spaces (online or offline) where people can unite over shared interests around your brand.“Fans thrive in communities—they find identity and belonging.”

Build Communities, Not Customers

Involve fans in co-creating experiences, products, or campaigns to deepen their attachment.“Fans become loyal when they feel part of the journey.”

Foster Ownership Through Innovation

Share personal stories, showcase real people, and break down corporate facades.“A brand with a face and soul attracts hearts and minds.”

Humanize Your Brand

Provide free, valuable content that delights and educates, creating goodwill and trust.Generosity in content fuels the fan relationship.

Use Free Content Strategically

Offer memorable, interactive events or moments that fans can cherish and share.“Shared experiences transform customers into lifelong advocates.”

Embrace Shared Experiences

Reduce barriers—engage directly with fans, respond to feedback, and show your human side.Accessibility is the ultimate tool for trust and loyalty.

Be Accessible & Approachable

Empower fans to spread the word, influence others, and build excitement organically.“The best advocates are your most loyal fans.”

Let Fans Lead The Way

Fanocracy teaches brands to embrace human connection and shared passion. By nurturing authentic relationships and creating meaningful experiences, brands can build a community of fans who stand by them.

Turn customers into devoted fans by fostering genuine connections, shared passions, and trust.

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.   In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:   ·         MeUndies, the subscription company that’s revolutionizing underwear ·         HeadCount, the nonprofit that registers voters at music concerts ·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers ·         Hagerty, the classic-car insurance provider with over 600,000 premier club members ·         HubSpot, the software company that draws 25,000 attendees to its annual conference   For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

David Meerman Scott

Reiko Scott

Fanocracy

Claude Hopkins’ Scientific Advertising revolutionized marketing by applying logic, testing, and consumer understanding to drive success.

Hopkins argued that advertising should rely on data and testing, not guesswork or creativity. Track results and optimize for measurable success.“Advertising is salesmanship in print.”

Advertising as Science, Not Art

Success comes from understanding the consumer’s needs, motivations, and desires. Write directly to solve their problems.“The right knowledge of human nature is the key to successful advertising.”

Know Your Audience

The headline determines whether the ad is read or ignored. Craft headlines that spark curiosity or address pain points.“We pick out what seems appealing, ignoring the rest.”

Headlines are Crucial

Ads must emphasize benefits over features. Show customers how your product improves their life.“People are seeking service, not mere amusement.

Offer Value, Not Fluff

Continuous testing ensures success. A/B test headlines, offers, and layouts to find the best-performing elements.“Without proper testing, you’re just guessing.”

Test Everything

Avoid vague claims. Specific facts, figures, and guarantees inspire trust and make your offer believable.“Platitudes and generalities roll off the human understanding like water off a duck’s back.”

Specificity Builds Credibility

Free trials and product demonstrations eliminate risk for the consumer, making them more likely to buy.“Offer samples as a way to show, not tell, your product’s value.”

Free Samples & Trials Work Wonders

Use emotional triggers like fear, curiosity, or social proof to persuade customers. Understand their deeper motivations.“Learn to appeal to their instinctive desires.”

Human Psychology Drives Response

Avoid jargon and complexity. Speak as your audience does—be relatable and straightforward.“Clarity and simplicity are the hallmarks of good advertising.”

Use Simple, Clear Language

Every ad must compel the reader to act—whether it’s to buy, inquire, or subscribe. Use urgency and incentives to nudge them.“Advertising’s sole purpose is to get results.”

Make a Call to Action

Hopkins’ insights remain timeless in the digital age. By focusing on consumer behavior, testing, and clarity, Scientific Advertising teaches marketers to combine creativity with proven strategies for measurable success.

Master advertising with Claude Hopkins’ timeless strategies—test, tailor, and persuade with precision.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Claude C. Hopkins

Scientific advertising

Think of marketing like a fuel-engine. The fuel is everything you say to your audience, like short online messages, blog posts, ads, or videos. The engine is the methods and tools you use to share the fuel, and track your growth. Combining fuel and engine makes your business grow fast! <ul><li class="ql-align-justify">Fuel includes messages you say out loud, in writing, or visually</li><li class="ql-align-justify">Engine includes channels, processes, tools, and metrics</li></ul>

Marketing as Fuel & Engine

When starting a business, it is crucial to allocate resources properly between creating fuel and building a strong engine. Over-indexing on one at the expense of the other can hinder growth.An unbalanced fuel-engine mix can hinder growth and make it difficult to identify the root cause. For example, solely focusing on creating fuel without seeing results may make it seem like the fuel type is the problem, when in fact the issue could be with the engine's ability to utilize the fuel effectively.

Balancing Fuel and Engine in Marketing

Balance Fuel Projects and Engine Projects:<ul><li class="ql-align-justify">Use GACC (Goals, Audience, Channel/Distribution, Creative) Brief at the Top of Everything You Create. This Ensures You Have a Solid Engine Plan for Each Piece of Fuel You Create.</li><li class="ql-align-justify">Create Mini-Funnels (Engines) for Every Major Piece of Content (Fuel) You Create.</li></ul>

The Right Fuel-Engine Combo Through GACC

The right marketing team (see chart above) will have:<ul><li class="ql-align-justify">fuel roles - in blue (Growth roles: paid, demand-gen, sales emails etc)</li><li class="ql-align-justify">engine roles - in yellow (Content Marketing, Brand, Creative)</li><li class="ql-align-justify">mixed roles - in green (Product Marketing, Community, PR, Events)</li></ul>Some roles mostly create fuel, some roles mostly build the engine, and some do both. The mixed, “do both” roles are critical, as these roles make sure the fuel and engine come together to make the vehicle move.

Hiring for fuel and engine

Useful Analogy for thinking about setting up the right marketing structure.

A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the door.

product

Product & Design

Building an efficient marketing machine: the fuel & the engine

Switch provides a practical framework for implementing lasting change, blending psychology and real-world examples.

The Rider (rational mind) plans, the Elephant (emotional mind) drives energy, and the Path (environment) facilitates change. Successful change aligns all three.	• “For things to change, somebody somewhere has to start acting differently.”

Understand the Rider, Elephant & The Path

Avoid overwhelming the Rider with analysis paralysis. Provide specific, actionable directions for clarity.	• Instead of “be healthier,” set goals like “walk 20 minutes daily.”	• “What looks like resistance is often a lack of clarity.”

Direct the Rider with Clear Goals

Focus on what’s already working and replicate it instead of solving problems from scratch.	•	A malnourished community improved health by identifying families with healthier habits.	•	“Bright spots are your best chance for change.”

Find Bright Spots

Facts alone don’t inspire action. Use emotional appeals to energize the Elephant.	•	A moving video about a cause may prompt donations better than raw statistics.	•	“You have to speak to the Elephant’s heart, not just the Rider’s mind.”

Motivate the Elephant by Evoking Emotions

Break daunting tasks into manageable steps to make them less intimidating.	• Instead of saving $10,000, start with $5 a day.	• “Small wins create momentum.”

Shrink the Change

Simplify processes and remove barriers to encourage desired behavior.	•	Laying out workout clothes the night before increases the likelihood of exercising.	•	“What looks like laziness is often exhaustion.”

Shape the Path by Tweaking The Environment

Tie new behaviors to existing routines or specific cues to create automaticity.	•	Brush teeth right after breakfast instead of randomly during the day.	•	“Action triggers are the secret weapon of change.”

Build Habits with Action Triggers

People tend to follow the crowd. Highlight positive social norms to foster change.	• Noting that most guests reuse towels increases hotel compliance rates.	•	“When people see others doing the right thing, they’re more likely to join in.”

Rally the Herd for Social Influence

Identify and focus on pivotal actions rather than broad aspirations.	•	Instead of “lose weight,” focus on eating vegetables at every meal.	•	“Clarity dissolves resistance.”

Script the Critical Moves

Recognize small achievements to keep morale high and reinforce behavior.	• Gamifying progress with rewards keeps users engaged in habit-building apps.	•	“Big changes come from small beginnings.”

Celebrate Progress to Sustain Momentum

Change isn’t easy, but by aligning rationality, emotion, and the environment, success becomes achievable. Switch offers a roadmap to navigate personal and organizational transformations with optimism and strategy.

Master the art of change with Switch—a guide to aligning logic, emotion, and environment for success!

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

personaldevelopment

Personal Development

health

Health

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

Chip Heath

Dan Heath is a Senior Fellow at Duke University's CASE center. Dan has an M.B.A. from Harvard Business School, and a B.A. from the Plan II Honors Program from the University of Texas at Austin.He co-wrote a book titled Switch: How to Change Things When Change Is Hard with his brother Chip Heath.

Dan Heath

Switch

Description: Brainstorming frameworks work on humans. They work on Al too. Here are some examples<ul><li>5 Whys</li><li>SCAMPER</li><li>Six Thinking Hats</li><li>Mind Mapping</li><li>Starbursting</li></ul> Prompt Template:"Use the [brainstorming framework], to brainstorm the following topic: [your topic]"

Frameworks

Description: Force AI to approach the topic from different angles.For example, from the perspective of:<ul><li>A marketing expert</li><li>A sales expert</li><li>A product expert</li></ul> Prompt Template:"We are in a brainstorming session with: [Expert A], [Expert B]. [Expert C]. Each expert should come up with 10 ideas from their POV on the following topic: [your topic]"

Different Perspectives

Description: Let's say you want to brainstorm how to make your customers happier.First think about what would make them more dissatisfied, then flip it around. Prompt Template:"Give me with 20 ways how I would make my customers more DISSATISFIED with my [product/service. Then for every point, provide the exact opposite approach."

Opposite Day

Description: Go step-by-step and keep building upon the previous step.Let's say you're brainstorming business ideas. Steps:<ul><li>Industries</li><li>Industry Challenges</li><li>Pain points</li><li>Solutions</li><li>Business Ideas</li></ul> Prompt Template:<ul><li>"List 10 Industries that are ripe for disruption"</li><li>"List 10 Challenges within that [your chosen industry]".</li><li>etc</li></ul>

Step-by-Step

Description: Use words that encourage creativity:<ul><li>Extremely unique</li><li>Daringly different</li><li>Never-before-seen</li><li>Utterly unexpected</li><li>Wildly unconventional</li><li>Absolutely unheard-of</li><li>Completely out-of-the-box</li></ul> Prompt Template:"Give me 10 [word] ideas about [topic]."

Creative Words

Description: The CoD prompt was originally created to do increasingly better summaries through recursion.But you can tweak it to create increasingly more creative outputs too. Prompt Template:"You will generate increasingly more creative outputs.Repeat the following 2 steps 5 times.Step 1. Identify 1-3 points from the initial output which are missing. Step 2. Write a new, improved output of identical length which includes the missing points."

Chain Of Density

Description: First principles thinking is a powerful framework for problem-solving, but can also be applied to brainstorming.It involves breaking down complex problems into basic elements and reassembling them from the ground up. Prompt Template:"Using First principles thinking, brainstorm the following topic: [your topic]."

First Principles

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Dear Readers

Don't forget to check out these posts!<ul><li><a href="https://dsta.sh/cxrq57HfpeVSvn5L9">1000+ ChatGPT Prompts </a></li><li><a href="https://dsta.sh/obR8GqX6iGRd85428">Use AI to learn anything faster</a></li><li><a href="https://dsta.sh/DcTovkZFEoLgN7oE6">15 ChatGPT Prompts to Finish Hours of Work in Minutes</a></li><li><a href="https://dsta.sh/TifCMKDybPD4Lea1A">10 ChatGPT Prompts to become a superhuman</a></li></ul>

Must Reads

Since you all loved my previous posts on AI & ChatGPT so much, so here is another one on how you can use ChatGPT to Brainstorm.

career

Career

technologyandthefuture

Technology & The Future

artificialintelligence

Artificial Intelligence

How to Use ChatGPT to Brainstorm

“Social media allows you to connect with people, but it can also create a sense of isolation if you’re only comparing your real life to other people’s filtered ones.”

In the world of social media, attention is the currency, but value isn’t always measured in likes or shares.”

Here are some quotes specifically reflecting on the world of social media and its impact:

entrepreneurship

Entrepreneurship

Social media quotes

Find 100+ Facts about Marketing & Sales - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

The Narrative Brain

The Alchemy of Attention

Fanocracy

Scientific advertising

Building an efficient marketing machine: the fuel & the engine

Switch

How to Use ChatGPT to Brainstorm

Social media quotes

How to Succeed in MrBeast Production (Leaked PDF)

Cosmetics Marketing

It's time to
Read like a Pro.

The Narrative Brain

The Alchemy of Attention

Fanocracy

Scientific advertising

Building an efficient marketing machine: the fuel & the engine

Switch

How to Use ChatGPT to Brainstorm

Social media quotes

How to Succeed in MrBeast Production (Leaked PDF)

Cosmetics Marketing

It's time to Read like a Pro.

It's time to
Read like a Pro.