Always have a goal to strive for in life, even if you don't reach it. Not having a goal is a bigger tragedy than not achieving it.

Remember, it's not shameful to fall short of reaching for great heights, but it's shameful to have no desire for greatness. It's not failing that is wrong, it's not aiming high enough.

"The tragedy in life doesn't lie in not reaching your goal. The tragedy lies in having no goal to reach." - Benjamin E. Mays

Think Big

To achieve unimaginable business success and financial wealth-to reach the upper echelons of entrepreneurs, where you'll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others-you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur. ADVANCE PRAISE "Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age." -Vivian Giang, reporter, Business Insider "Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. He exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done." -Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations "This book is an important resource for current and aspiring entrepreneurs." -Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology "Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!" -Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels "Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications." -Kent Matlock, CEO, Matlock Advertising and Public Relations "In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world." -Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job "Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!" -Shaun King, founder, HopeMob "Kevin's book is thought-provoking and insightful. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble." -Christopher Hanks, director of Entrepreneurship Program, University of Georgia

books

Books

Kevin D. Johnson

The Entrepreneur Mind

A lamp can be extinguished by blowing but not an incense stick. That which smells good cannot be extinguished and that which burns extinguishes itself.

The Natural Of Things

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Change is the fundamental law of the universe, reminding us that life is a constant ebb and flow. In an instant, fortunes can shift—one moment you may find yourself basking in success and abundance, and the next, facing challenges that test your resilience. This unpredictability teaches us that wealth and status are fleeting, urging us to embrace each moment with gratitude and courage. Ultimately, it’s our ability to adapt and grow amidst change that defines our true richness in life.

Change is the law of the universe.

<ul><li>How beliefs form the foundation of who we are.</li><li>The role of self-image in shaping personal success.</li><li>The relationship between self-worth and the beliefs we hold about ourselves.</li><li>The impact of childhood beliefs on adult identity.</li></ul>

1. The Power of Belief in Shaping Personal Identity How beliefs

<ul><li>How mental beliefs can influence physical health (e.g., placebo effect).</li><li> </li><li>The power of positive thinking in healing and wellness.</li><li>The role of belief in stress management and emotional health.</li><li>The science of neuroplasticity and belief’s effect on the brain.</li></ul>

2. Belief and the Mind-Body Connection

<ul><li>Understanding the Law of Attraction: How beliefs shape reality.</li><li>The role of visualization and manifestation in creating your life.</li><li>The dangers of magical thinking vs. practical belief-based action.</li><li>Real-life success stories fueled by belief in manifestation.</li></ul>

3.Belief and the Law of Attraction

That's a powerful insight. It’s easy to fall into the trap of comparing ourselves to others in ways that boost our ego, but true growth comes from using others as sources of inspiration, not validation. When we learn from others, we adopt their strengths and perspectives, which helps us become better versions of ourselves—rather than just feeling better about where we are. It’s about growth, not comparison.

Don't use others to feel better about yourself; learn from others how to become better

Man is made by his belief. As he believes, so he is" reflects the powerful influence of belief systems on a person's identity, actions, and overall life. This concept is often attributed to various philosophers and thinkers, most notably Bhagavad Gita, a sacred Hindu text, and Ernest Holmes, an American spiritual writer, but the idea of belief shaping a person’s reality appears across many cultures and philosophies.When you say “man-made,” it could imply that these beliefs are not inherent but rather shaped by external influences, societal norms, or individual choices.

The Entrepreneur Mind

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ADAM DK