Natasha Miller's Key Ideas from Building a StoryBrand
by Donald Miller
Ideas, facts & insights covering these topics:
5 ideas
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The Customer is the Hero
You are not the hero of your brand story. The customer is.
They want to win, solve their problems, and transform. You’re just the guide. The mentor. The one who hands them the map and says: “Let’s go.”
When you center the story on your customer’s desires, struggles, and victories, they start seeing your brand as a bridge—not a billboard.
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11 reads
Speak to the Internal Problem
People don’t just buy to solve an external problem. They want relief from how that problem makes them feel.
An overflowing email box isn’t about lost productivity—it’s about stress.
When your message targets internal struggles like frustration, shame, or fear, you connect on a deeper emotional level. That’s what makes people move.
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10 reads
Position Yourself as the Guide
You’re not the hero—you’re the Yoda, not Luke. Customers trust guides who show both empathy and authority. That means saying:
“I get it. I’ve helped others. I can help you too.”
No one’s looking for a brand to worship. They want one that sees them, understands them, and walks beside them. Be that brand.
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11 reads
Give Them a Clear Plan
Confusion kills conversion. People won’t take action if they don’t know what action to take. A plan makes the path feel safe, doable, and real.
Break the journey into simple, visual steps. When people know exactly what’s next, they’re far more likely to say yes.
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14 reads
Call Them to Action
People don’t act without a push. Your offer can be amazing, but without a clear call to action, they’ll keep scrolling.
Be bold. Use strong, direct language like “Buy now,” “Get started,” “Book a call.” Don’t hint—invite. Don’t whisper—call out. Don't be shy!
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IDEAS CURATED BY
CURATOR'S NOTE
Your customers are confused—and confused people don’t buy. Donald Miller lays out a simple framework to help you clarify your message and connect deeply. You’re not the hero of the story. They are. Your job is to guide them, remove the fog, and show them the path forward. It’s story, structure, and psychology—applied to your brand.
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Curious about different takes? Check out our Building a StoryBrand Summary book page to explore multiple unique summaries written by Deepstash users.
Different Perspectives Curated by Others from Building a StoryBrand
Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:
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