As of 1 May, the S&P 500 has closed up for eight days straight. It’s a run which saw the index rise 8.6%, its longest winning streak since August 2024, and it’s another proof point for staying invested.

So, given that the Magnificent Seven tech firms have done a lot of heavy lifting for the S&P 500 over the past couple of years, you can bet that analysts were glued to their screens as Microsoft, Amazon, Meta, and Apple released their earnings reports this week.